Aiko
Aiko is a line of teas and accessories designed for single-cup use. The honey stick accessories, which were previously difficult to open, were redesigned to allow users to mix the product into their drink while on the go. “Aiko” is a Japanese term meaning “little love,” which is a nod to the simplicity of the product and it’s niche. The descriptor “teeny tea bags,” along with supporting back copy, justifies Aiko’s superior single-serving tea. The brand identity is minimalistic, with colour palettes that represent each product’s different flavours, and can be easily applied to future Aiko product lines.